Professional

I’m a human-centered designer, leader, and builder who’s spent the last 20 years building award-winning products, systems, and teams from the ground up. I got my start making websites for bands, then moved to iPhone apps when the App Store was launched. Later, I built and managed teams while remaining a player-coach.

I work with early to mid-stage founders and companies who need to find product/market fit, build new capabilities, or level up a design team. I move between craft and leadership as the work requires.

I wrote We Need to Talk: A Survival Guide for Tough Conversations (Rosenfeld, 2025) because too few product teams embrace the key to building really, really good products: having hard conversations. The book teaches ICs and leadership how they can all embrace the uncomfortable so they can get to the outstanding.

I’ve also stayed close to my craft all these years, which makes all the difference. I’ve built my own software, typefaces, and launched many a creative project. It keeps me invested in the art of creating and it’s how I stay sharp.

Move fast, but thoughtfully.

Going fast means nothing if you don’t know where you’re going or have any principles to guide you.

Pivot.

Situations change, so should your strategies and tactics. Don’t chain yourself to one methodology.

Love your craft.

Creating is a joy, and you should always be honing your skills.

Have hard conversations

It’s the key to building better relationships, products, and teams.

Software changes but people don’t.

Tools come and go. Knowing how people work, and how to work with them, is what wins.

See Also #

Guides & Templates

Templates, exercises, and checklists for designers, product managers, leaders, and workshop facilitators.

We Need to Talk

A survival guide for tough conversations. Out now from Rosenfeld Media.

Workshops & Speaking

I offer workshops that help your team communicate more effectively.