Table of Contents
Overview #
DeepCast is an AI-powered podcast summarizer that helps listeners quickly dig into their favorite shows. With intelligent search, curated topic feeds, and bite-sized insights, it’s a product that reshapes how people engage with long-form audio by turning full episodes into concise, shareable takeaways.
I created the initial user flow and interface with the intent to create a smooth, intuitive experience that’d surface DeepCast’s most compelling features. From episode highlights to top-shared quotes, the product invites listeners to explore.
Later, I returned to design DeepCast Creator, a standalone experience tailored for power users and designed to appeal to podcasters with sizable audiences. This version expanded the product’s depth and focus, providing a more robust toolset while staying true to the original brand’s clarity and warmth. I leaned into the nautical theme of going deep and built a visual language that made the experience feel thoughtful and immersive. It’s clear from the moment someone lands on the site how deep they can cast their net, so to speak.
Approach #
I worked within their brand guidelines to bring them to life in a way that felt fresh and true—and in a way that wasn’t previously explored with their primary site. I explored gradients, grain, and texture to add warmth and depth. Every design decision focused on clarity and ease. I made the benefits obvious, not just the features. I streamlined the sign-up flow, included social proof throughout, and used large, expressive visuals to immediately communicate value.
I got to have a lot more fun here, adding microinteractions and animations to provide delight as the user worked their way through the site.
Further, I clarified the value prop and made it easy for teams to see how they could use DeepCast Creator in their workflows. I also built out a robust help center and supported their roadmap for creator tools, knowing this ecosystem would keep growing.
Results #
The products both saw a massive increase in engagement due to the intuitive experience and clear value proposition. Thousands of new users joined, and retention grew steadily, enough to merit another round of funding for DeepCast.
That momentum led to the creation of Podsites, a companion product for podcast creators to host and promote their shows.